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MAD AVENUE /// MASTERCARD GLOBAL /// "HOMONYMS" /// AIRPORT KIOSKS /// COPY + ART
When ECD Joyce King Thomas asked me to do away with Priceless, to create a novel campaign for MasterCard kiosks within international airports — I was thrilled. A world-wide photo shoot with a stellar budget would have been ab-sew-loot-lee ah-may-zing, however stock has never hindered this idea. I wrote as well as art directed the following campaign (which alongside a second campaign of mine) was chosen to represent the entire NY McCann office during a global, internecine pitch during which more than a few global MC offices and creative teams were knocked off the map. (*I spent 2.5 years at McCann, one year of which I functioned as a super efficient partner-less art/copy hybrid.)
